Magic Number For Pricing Online Courses
Apparently most online affliate programs $49.95. If you see an ad for ebooks or courses about affiliate marketing, email blasting, making money online, starting a business, adsense, adwords, spam marketeering, they all cost this same price. Some of them were originally listed for $97 but are now discounted to $49.95.
Who comes up with this number? Is there an institute of consumer psychology that comes up with a specific pricing at which point its really attractive? How come they all chose the same exact price?
Anyone know the answer to this? Maybe one of these courses will actually reveal this answer!
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May 14th, 2006 at 5:59 pm
I had read that the creator of Turbo Pascal started the $49 thing. I’m not sure where he got it, but I thought it was from an early infomercial. I wish I could find a link now…