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Behavioral Congruence

I just received No B.S. Wealth Attraction for Entrepreneurs on friday. I actually wanted to get No B.S. Sales Success but I made a mistake when ordering.

As you can see, their covers are pretty identical so I ended up with the wrong book[incidentally I didn't realize this until I had read about 30 pages! This was definitely not what I looked at in the bookstore.] Anyway I decided to read it since I had started it. I didn’t learn anything new until about page 143. Dan called it Behavorial Congruence.

Basically you act according to your goals. If your goal is to lose 25 pounds, eating icecream and stocking the cupboards with cookies is not congruent to your goals! If you want to get rich, sitting on your couch and watching TV is incongruent, hanging out with poor people who whine and complain all day is incongruent while copying what rich people do is congruent. A very simple and obvious yet commonly overlooked idea.

Another good point he brought up was focusing on actions rather than results. You don’t focus on getting a contract signed today, but rather on making 100 phone calls and persevering until you get your work done. Making the 100 phone calls increases your likelyhood of getting a paying customer to sign a contract with you. By focusing on what you can influence, rather than what you cannot, you make it easier to succeed!

These 2 points were worth the price of the book, even if I had to wade through 143 pages to get there!

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    3 Responses to “Behavioral Congruence”

    1. Lyman Reed Says:

      “Focusing on actions rather than results.” Your explanation of that one is fantastic. It really puts the control back into our own hands. As long as we are performing actions that we know, either from our own experience or that of others, will get us to where we want to be, that is the way to go. Otherwise, when those those first 99 people don’t sign the contract, we are in danger of quitting just before we call that 100th person who’s going to pay our salary that week.

      Thanks for the great post.

    2. One thing I disagree on is the question of hanging out with poor people or people with a negative attitude. I don’t think it is a good thing to ditch your friends just because they are poor. If you are strong enough you can be an example and leader and help them too. Being a teacher and mentor is an important and fulfilling role in life. Anyway if everyone followed this rule people whoa re already rich wouldn’t want to hang out with you either. There has to be give and take. Setting a good example for your friends can help you maintain your own discipline too.

    3. Empty Spaces Inc. Says:

      Moom, i stand corrected.
      i meant to say “if you hang out all day with people who whine and complain…”. Spending a bit of time with less fiscally enlightened people is definitely alright.
      I was once there myself!

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