http://livingoffdividends.com/2006/11/29/rocks-for-breakfast/ Join me on my journey to achieve financial independence through dividends, passive income and investments Sat, 15 May 2010 01:48:25 -0700 http://wordpress.org/?v=2.8.1 hourly 1 http://livingoffdividends.com/2006/11/29/rocks-for-breakfast/comment-page-1/#comment-451 Matt Fri, 01 Dec 2006 20:02:00 +0000 http://www.livingoffdividends.com/2006/11/29/rocks-for-breakfast/#comment-451 Branding is very powerful; would you prefer to buy an item from a company you know or one you don't? The company that you don't know carries some guarentees for you at least mentally. For example if you were to buy a truck you can buy one from one of the major car companies and you know the name behind it and what it stands for. If a new upstart company offered you the same truck for a lot less money you'd wonder what's wrong with it. The label makes a big difference. Branding is very powerful; would you prefer to buy an item from a company you know or one you don’t? The company that you don’t know carries some guarentees for you at least mentally. For example if you were to buy a truck you can buy one from one of the major car companies and you know the name behind it and what it stands for. If a new upstart company offered you the same truck for a lot less money you’d wonder what’s wrong with it. The label makes a big difference.

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