I recently received a review copy of a couple of Asset Allocation books, courtesy of Wiley Publications.
Studies have proven that investment returns are largely due to asset allocation and not individual stock selection. Needless to say, I was quite excited to get them.
One of them called Frontiers of Modern Asset Allocationand looked like a finance textbook I studied in business school, complete with graphs and equations. (And a hefty price tag).
The other one, called The Flexible Investing Playbook: Asset Allocation Strategies for Long-Term Success, seemed like an easier read. So I decided to tackle that one first.
The book was an easy read. Maybe, a bit too easy!
The author, Robert Isbitts – an investment advisor, spent the first half of the book talking about the big market crash of 2008, and had interesting stories about investors getting caught up in the excitement of investing. He also talked about the various ways wall street rips off investors, which was quite good.





