I remember being in college back in 1998, when Yahoo! (NYSE: YHOO) was the leading search engine.
Around the same time, two graduate students at Stanford came up with a better way to search the internet. They started Google (NYSE: GOOG).
Now, Google is the number one internet search engine. Every day, Google processes 1 billion search requests. It’s also the leader in online advertising.
And Google’s always looking for new opportunities. Over the past decade, they’ve bought nearly 100 companies Almost every time they enter a new market, they become the dominant player.
Three things contributed to their success…
1. They buy the best company in the sector.
In 2006, they paid $1.65 billion for YouTube. It seemed like a lot of money at the time for a free service. But they’ve been able to monetize it with online advertising. YouTube also started renting movies, just like Netflix and Amazon.





